Iconic places
Destinations
Discover Switzerland’s most exceptional destinations, from elegant lakeside cities to iconic Alpine resorts, with curated stays, private experiences and seamless travel.
Basel
Art, architecture and historic elegance on the Rhine at the meeting point of Switzerland, France and Germany.
Bern
UNESCO-listed medieval streets, six kilometres of arcades and timeless city life beside the Aare.
Crans-Montana
A sunlit Alpine plateau where skiing, golf, exceptional hospitality and panoramic Valais landscapes meet.
Geneva
Exceptional stays, private experiences and seamless travel in Geneva.
Grindelwald
Beneath the Eiger, a year-round Alpine village shaped by skiing, hiking and extraordinary mountain landscapes.
Gstaad
Discreet Alpine luxury, exceptional hospitality and year-round mountain experiences in the heart of the Saanenland.
Interlaken
Between two lakes and the high Alps, a refined gateway to the Bernese Oberland and Jungfrau Region.
Lausanne
Historic architecture, Olympic heritage, lakeside living and privileged access to the vineyards of Lavaux.
Locarno
Subtropical lakeside living, historic piazzas and sun-drenched alpine charm in Locarno.
Lucerne
Historic lakeside elegance, mountain experiences and exceptional hospitality in the heart of Central Switzerland.
Lugano
Italian-Swiss elegance, lakeside living and mountain scenery in the heart of Ticino.
Montreux
Lake Geneva elegance, Belle Époque heritage, exceptional vineyards and effortless access to the Swiss Alps.